:root {
  --black: #050505;
  --charcoal: #111111;
  --dark: #171717;

  --white: #ffffff;
  --off-white: #f4fbff;
  --ice-blue: #eaf8ff;

  --blue: #3d88a9;
  --deep-blue: #102936;
  --dark-blue: #061018;
  --light-blue: #9fd6e8;
  --cyan: #72e4ff;

  --muted: #b8c7cc;
  --dark-muted: #5f7077;
  --body-muted: #5f7077;

  --line: rgba(255, 255, 255, 0.16);
  --blue-line: rgba(159, 214, 232, 0.35);
  --dark-line: rgba(0, 0, 0, 0.12);
  --soft-shadow: 0 24px 80px rgba(0, 0, 0, 0.18);
  --blue-shadow: 0 30px 100px rgba(61, 136, 169, 0.25);
}

/* RESET */

* {
  margin: 0;
  padding: 0;
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  font-family: "DM Sans", Arial, Helvetica, sans-serif;
  background: var(--off-white);
  color: var(--black);
  line-height: 1.6;
  overflow-x: hidden;
}

a {
  color: inherit;
  text-decoration: none;
}

ul {
  list-style: none;
}

img {
  max-width: 100%;
}

h1,
h2,
h3,
h4 {
  line-height: 1.05;
  font-weight: 500;
}

p {
  color: inherit;
}

/* CUSTOM CURSOR */

.cursor {
  position: fixed;
  top: 0;
  left: 0;
  width: 14px;
  height: 14px;
  background: var(--light-blue);
  border-radius: 50%;
  pointer-events: none;
  z-index: 9999;
  transform: translate(-50%, -50%);
  mix-blend-mode: difference;
}

/* NAVBAR */

.navbar,
#nav {
  width: 100%;
  padding: 22px 7%;
  display: flex;
  justify-content: space-between;
  align-items: center;
  background: rgba(5, 5, 5, 0.86);
  color: var(--white);
  position: sticky;
  top: 0;
  z-index: 50;
  border-bottom: 1px solid var(--blue-line);
  backdrop-filter: blur(18px);
  transition: all 0.3s ease;
}

#nav.scrolled {
  padding: 16px 7%;
  background: rgba(5, 5, 5, 0.96);
}

.logo-wrap,
#nav > a {
  display: inline-flex;
  align-items: center;
}

.logo-img,
.site-logo {
  height: 42px;
  width: auto;
  display: block;
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 24px;
  font-size: 0.74rem;
  text-transform: uppercase;
  letter-spacing: 0.09em;
}

.nav-links a {
  color: var(--muted);
  transition: color 0.3s ease;
}

.nav-links a:hover {
  color: var(--light-blue);
}

/* HERO */

.hero {
  position: relative;
  min-height: 90vh;
  padding: 110px 7% 90px;
  background:
    radial-gradient(circle at top right, rgba(61, 136, 169, 0.35), transparent 34%),
    radial-gradient(circle at bottom left, rgba(114, 228, 255, 0.16), transparent 30%),
    linear-gradient(135deg, #050505 0%, #0d1418 55%, #102936 100%);
  color: var(--white);
  overflow: hidden;
}

.hero-tint,
.hero-vignette {
  position: absolute;
  inset: 0;
  pointer-events: none;
}

.hero-tint {
  background:
    linear-gradient(90deg, rgba(5, 5, 5, 0.55), transparent 55%),
    radial-gradient(circle at center, transparent 20%, rgba(0, 0, 0, 0.34));
  z-index: 1;
}

.hero-vignette {
  box-shadow: inset 0 0 180px rgba(0, 0, 0, 0.65);
  z-index: 2;
}

.orb {
  position: absolute;
  border-radius: 50%;
  filter: blur(14px);
  opacity: 0.5;
  z-index: 0;
}

.orb-1 {
  width: 280px;
  height: 280px;
  background: rgba(61, 136, 169, 0.28);
  top: 12%;
  right: 12%;
}

.orb-2 {
  width: 190px;
  height: 190px;
  background: rgba(114, 228, 255, 0.16);
  bottom: 16%;
  left: 8%;
}

.orb-3 {
  width: 120px;
  height: 120px;
  background: rgba(159, 214, 232, 0.2);
  top: 55%;
  right: 42%;
}

.hero-layout {
  position: relative;
  z-index: 3;
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  align-items: center;
  gap: 60px;
}

.hero-inner {
  max-width: 980px;
}

.hero-eyebrow,
.hero-label,
.eyebrow {
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.16em;
  color: var(--light-blue);
  margin-bottom: 22px;
}

.hero h1 {
  max-width: 1040px;
  font-family: "Fraunces", serif;
  font-size: clamp(3rem, 7vw, 7.2rem);
  letter-spacing: -0.06em;
  margin-bottom: 28px;
}

.hero-word {
  display: block;
  font-family: "Fraunces", serif;
  font-size: clamp(4rem, 11vw, 11rem);
  line-height: 0.86;
  letter-spacing: -0.08em;
}

.hero-word--creative {
  color: var(--white);
}

.hero-word--strategist {
  color: var(--light-blue);
}

.hero-statement,
.hero-text {
  max-width: 760px;
  font-size: clamp(1.05rem, 1.6vw, 1.35rem);
  color: var(--muted);
  margin-bottom: 36px;
}

.hero-actions,
.hero-buttons {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 14px 22px;
  border-radius: 999px;
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.09em;
  transition: all 0.3s ease;
  cursor: pointer;
}

.btn-primary,
.btn.primary {
  background: var(--white);
  color: var(--black);
}

.btn-primary:hover,
.btn.primary:hover {
  background: var(--light-blue);
  color: var(--black);
  transform: translateY(-2px);
}

.btn-secondary,
.btn.secondary {
  border: 1px solid var(--blue-line);
  color: var(--white);
}

.btn-secondary:hover,
.btn.secondary:hover {
  border-color: var(--light-blue);
  color: var(--light-blue);
  transform: translateY(-2px);
}

/* HERO PORTRAIT */

.hero-portrait-panel {
  position: relative;
  min-height: 520px;
  display: flex;
  align-items: center;
  justify-content: center;
}

.portrait-glow {
  position: absolute;
  width: 85%;
  height: 85%;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(159, 214, 232, 0.35), transparent 65%);
  filter: blur(22px);
}

.hero-self-portrait {
  position: relative;
  z-index: 2;
  width: min(430px, 100%);
  aspect-ratio: 4 / 5;
  object-fit: cover;
  border-radius: 32px;
  border: 1px solid var(--blue-line);
  box-shadow: var(--blue-shadow);
}

/* SCROLL HINT */

.scroll-hint {
  position: absolute;
  z-index: 4;
  bottom: 28px;
  left: 7%;
  color: var(--muted);
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.14em;
}

.scroll-line {
  width: 1px;
  height: 46px;
  margin-top: 10px;
  background: var(--blue-line);
}

/* PROOF BAR */

.proof-bar {
  background: var(--black);
  color: var(--muted);
  border-top: 1px solid var(--blue-line);
  border-bottom: 1px solid var(--blue-line);
  padding: 18px 7%;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
}

.proof-bar span {
  border-right: 1px solid var(--blue-line);
  padding-right: 18px;
}

.proof-bar span:last-child {
  border-right: none;
}

/* GENERAL SECTIONS */

.section,
#system,
#frameworks,
#reports,
#philosophy,
.metrics {
  padding: 100px 7%;
}

.section.dark {
  background:
    radial-gradient(circle at top right, rgba(61, 136, 169, 0.22), transparent 32%),
    linear-gradient(135deg, #050505 0%, #0d1418 55%, #102936 100%);
  color: var(--white);
}

.section.muted {
  background: #e8f3f7;
}

.section-heading {
  max-width: 950px;
  margin-bottom: 46px;
  font-family: "Fraunces", serif;
}

h2.section-heading,
.section-heading h2 {
  font-size: clamp(2.2rem, 5vw, 4.8rem);
  letter-spacing: -0.05em;
}

.section-heading em,
.cta em {
  color: var(--blue);
  font-family: "Playfair Display", serif;
}

.section.dark .section-heading em,
.cta em {
  color: var(--light-blue);
}

.section-intro {
  max-width: 820px;
  color: var(--body-muted);
  font-size: 1.08rem;
  margin-bottom: 48px;
}

.section.dark .section-intro {
  color: var(--muted);
}

.section-heading p {
  max-width: 760px;
  color: var(--body-muted);
  font-size: 1.05rem;
}

.section.dark .section-heading p {
  color: var(--muted);
}

/* GRIDS */

.grid {
  display: grid;
  gap: 20px;
}

.grid.three {
  grid-template-columns: repeat(3, 1fr);
}

.grid.four {
  grid-template-columns: repeat(4, 1fr);
}

/* BASIC CARDS */

.card,
.service-card,
.article-card {
  border: 1px solid var(--dark-line);
  padding: 28px;
  min-height: 240px;
  background: rgba(255, 255, 255, 0.72);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  box-shadow: 0 16px 45px rgba(16, 41, 54, 0.08);
}

.section.dark .card,
.section.dark .service-card,
.section.dark .article-card {
  border: 1px solid var(--blue-line);
  background: rgba(255, 255, 255, 0.04);
}

.card h3,
.service-card h3,
.article-card h3 {
  font-size: 1.45rem;
  margin-bottom: 16px;
}

.card p,
.service-card p,
.article-card p {
  color: var(--body-muted);
}

.section.dark .card p,
.section.dark .service-card p,
.section.dark .article-card p {
  color: var(--muted);
}

/* SERVICES */

.service-tag,
.article-tag {
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  color: var(--blue) !important;
  margin-bottom: 18px;
}

.section.dark .service-tag,
.section.dark .article-tag {
  color: var(--light-blue) !important;
}

.service-card.featured {
  background:
    radial-gradient(circle at top right, rgba(159, 214, 232, 0.18), transparent 36%),
    linear-gradient(135deg, #061018 0%, #102936 100%);
  color: var(--white);
  border: 1px solid rgba(159, 214, 232, 0.35);
}

.service-card.featured h3,
.service-card.featured p,
.service-card.featured .price,
.service-card.featured strong {
  color: var(--white);
}

.service-card.featured .service-tag,
.service-card.featured .card-link {
  color: var(--light-blue) !important;
}

.price {
  margin-top: 24px;
  padding-top: 18px;
  border-top: 1px solid var(--dark-line);
  color: inherit;
}

.section.dark .price {
  border-top: 1px solid var(--blue-line);
}

.service-card.featured .price {
  border-top: 1px solid rgba(159, 214, 232, 0.25);
}

.price strong {
  font-size: 1.2rem;
}

.card-link {
  display: inline-block;
  margin-top: 22px;
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--blue);
}

.card-link:hover {
  color: var(--cyan);
}

.section.dark .card-link {
  color: var(--light-blue);
}

/* THINKING SYSTEM */

.thinking-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
}

.thinking-card {
  min-height: 280px;
  padding: 30px;
  border: 1px solid var(--dark-line);
  background: rgba(255, 255, 255, 0.72);
  box-shadow: 0 16px 45px rgba(16, 41, 54, 0.08);
}

.thinking-card span {
  display: block;
  color: var(--blue);
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.13em;
  margin-bottom: 30px;
}

.thinking-card h3 {
  font-size: 1.5rem;
  margin-bottom: 16px;
}

.thinking-card p {
  color: var(--body-muted);
}

.process-line {
  width: 100%;
  height: 1px;
  background: var(--dark-line);
  margin: 64px 0 34px;
}

.process-track {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 18px;
}

.process-item h4 {
  color: var(--blue);
  font-size: 0.95rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  margin-bottom: 10px;
}

.process-item p {
  color: var(--body-muted);
  font-size: 0.92rem;
}

/* FRAMEWORKS */

.frameworks-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 22px;
}

.framework-card {
  position: relative;
  padding: 34px;
  min-height: 360px;
  background: var(--white);
  border: 1px solid var(--dark-line);
  box-shadow: 0 16px 45px rgba(16, 41, 54, 0.08);
}

.framework-index {
  position: absolute;
  top: 24px;
  right: 28px;
  color: rgba(61, 136, 169, 0.18);
  font-family: "Fraunces", serif;
  font-size: 4.5rem;
  line-height: 1;
}

.framework-tag {
  display: inline-block;
  color: var(--blue);
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  margin-bottom: 26px;
}

.framework-card h3 {
  max-width: 520px;
  font-size: 2rem;
  margin-bottom: 18px;
}

.framework-card p {
  color: var(--body-muted);
  margin-bottom: 28px;
}

.framework-metrics {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
}

.framework-metrics span {
  padding: 8px 12px;
  border: 1px solid rgba(61, 136, 169, 0.3);
  color: var(--blue);
  border-radius: 999px;
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}

/* METRICS / OUTPUTS */

.metrics-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
}

.metric {
  padding: 30px;
  min-height: 230px;
  border: 1px solid var(--dark-line);
  background: rgba(255, 255, 255, 0.72);
  box-shadow: 0 16px 45px rgba(16, 41, 54, 0.08);
}

.metric h3 {
  font-size: 1.45rem;
  margin-bottom: 16px;
}

.metric p {
  color: var(--body-muted);
}

/* REPORTS */

.reports-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
}

.report {
  min-height: 420px;
  border: 1px solid var(--blue-line);
  background: rgba(255, 255, 255, 0.04);
  overflow: hidden;
  display: flex;
  flex-direction: column;
  transition: all 0.3s ease;
}

.report:hover {
  transform: translateY(-6px);
  border-color: var(--light-blue);
}

.report-top {
  height: 160px;
  background:
    radial-gradient(circle at top right, rgba(159, 214, 232, 0.35), transparent 40%),
    linear-gradient(135deg, #061018 0%, #102936 100%);
}

.report-top--1 {
  background:
    radial-gradient(circle at top right, rgba(114, 228, 255, 0.35), transparent 40%),
    linear-gradient(135deg, #050505 0%, #102936 100%);
}

.report-top--2 {
  background:
    radial-gradient(circle at center, rgba(159, 214, 232, 0.3), transparent 44%),
    linear-gradient(135deg, #102936 0%, #050505 100%);
}

.report-top--3 {
  background:
    radial-gradient(circle at bottom left, rgba(61, 136, 169, 0.4), transparent 42%),
    linear-gradient(135deg, #061018 0%, #102936 100%);
}

.report-content {
  padding: 26px;
}

.report-content span {
  display: inline-block;
  color: var(--light-blue);
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  margin-bottom: 16px;
}

.report-content h3 {
  color: var(--white);
  font-size: 1.55rem;
  margin-bottom: 16px;
}

.report-content p {
  color: var(--muted);
}

.coming-soon {
  margin-top: 20px;
  padding: 8px 12px;
  border: 1px solid var(--blue-line);
  border-radius: 999px;
}

/* NEWSLETTER */

.newsletter {
  padding: 90px 7%;
  background: var(--off-white);
  color: var(--black);
  text-align: center;
}

.newsletter > h2 {
  max-width: 850px;
  margin: 0 auto 28px;
  font-family: "Fraunces", serif;
  font-size: clamp(2rem, 4vw, 4rem);
  letter-spacing: -0.05em;
}

.brand-newsletter-card {
  max-width: 760px;
  margin: 0 auto;
  padding: 42px;
  background:
    radial-gradient(circle at top right, rgba(61, 136, 169, 0.22), transparent 34%),
    linear-gradient(135deg, #050505 0%, #0d1418 55%, #102936 100%);
  color: var(--white);
  border: 1px solid var(--blue-line);
  box-shadow: var(--blue-shadow);
}

.bn-content {
  max-width: 620px;
  margin: 0 auto;
}

.brand-logo {
  max-width: 180px;
  margin: 0 auto 22px;
  display: block;
}

.bn-content h2 {
  font-family: "Fraunces", serif;
  font-size: clamp(2rem, 4vw, 3.5rem);
  margin-bottom: 16px;
}

.bn-content p {
  color: var(--muted);
  margin-bottom: 26px;
}

.bn-button {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  background: #0077b5;
  color: var(--white);
  padding: 14px 22px;
  border-radius: 999px;
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  transition: all 0.3s ease;
}

.bn-button:hover {
  background: var(--blue);
  transform: translateY(-2px);
}

/* PHILOSOPHY */

#philosophy {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 22px;
}

.philosophy-card {
  padding: 40px;
  border: 1px solid var(--dark-line);
  background: rgba(255, 255, 255, 0.72);
  box-shadow: 0 16px 45px rgba(16, 41, 54, 0.08);
}

.philosophy-card .section-heading {
  margin-bottom: 24px;
}

.philosophy-card p {
  color: var(--body-muted);
  margin-bottom: 18px;
  font-size: 1.05rem;
}

/* CTA */

.cta,
.final-cta {
  padding: 100px 7%;
  background:
    radial-gradient(circle at top right, rgba(61, 136, 169, 0.28), transparent 34%),
    linear-gradient(135deg, #050505 0%, #0d1418 55%, #102936 100%);
  color: var(--white);
  text-align: center;
}

.cta h2,
.final-cta h2 {
  max-width: 900px;
  margin: 0 auto 30px;
  font-family: "Fraunces", serif;
  font-size: clamp(2.2rem, 5vw, 5rem);
  letter-spacing: -0.06em;
}

.final-cta p {
  color: var(--muted);
  margin-bottom: 30px;
}

.final-cta .hero-buttons {
  justify-content: center;
}

/* FOOTER */

footer,
.footer {
  padding: 40px 7%;
  background: var(--black);
  color: var(--muted);
  border-top: 1px solid var(--blue-line);
  font-size: 0.82rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}

.footer-logo img {
  height: 42px;
  width: auto;
  display: block;
}

.footer-socials {
  display: flex;
  gap: 18px;
}

.footer-socials a {
  color: var(--muted);
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.12em;
}

.footer-socials a:hover {
  color: var(--light-blue);
}

.footer-copy {
  color: var(--muted);
  text-align: right;
}

/* REVEAL EFFECT */

.reveal {
  opacity: 0;
  transform: translateY(26px);
  transition: opacity 0.7s ease, transform 0.7s ease;
}

.reveal.visible {
  opacity: 1;
  transform: translateY(0);
}

/* RESPONSIVE */

@media (max-width: 1200px) {
  .grid.four,
  .thinking-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .process-track {
    grid-template-columns: repeat(2, 1fr);
  }

  .proof-bar {
    grid-template-columns: repeat(2, 1fr);
  }

  .proof-bar span:nth-child(2) {
    border-right: none;
  }
}

@media (max-width: 950px) {
  .hero-layout {
    grid-template-columns: 1fr;
  }

  .hero-portrait-panel {
    min-height: auto;
    justify-content: flex-start;
  }

  .hero-self-portrait {
    max-width: 360px;
  }

  .frameworks-grid,
  .metrics-grid,
  .reports-grid,
  #philosophy {
    grid-template-columns: 1fr;
  }

  footer,
  .footer {
    align-items: flex-start;
    flex-direction: column;
  }

  .footer-copy {
    text-align: left;
  }
}

@media (max-width: 800px) {
  .cursor {
    display: none;
  }

  .navbar,
  #nav {
    align-items: flex-start;
    gap: 20px;
    flex-direction: column;
  }

  .nav-links {
    flex-wrap: wrap;
    gap: 14px;
    font-size: 0.68rem;
  }

  .hero {
    min-height: auto;
    padding: 90px 7% 70px;
  }

  .hero h1 {
    font-size: clamp(2.7rem, 13vw, 5rem);
  }

  .hero-word {
    font-size: clamp(4rem, 20vw, 7rem);
  }

  .grid.three,
  .grid.four,
  .thinking-grid {
    grid-template-columns: 1fr;
  }

  .proof-bar {
    grid-template-columns: 1fr;
  }

  .proof-bar span {
    border-right: none;
    border-bottom: 1px solid var(--blue-line);
    padding-bottom: 14px;
  }

  .proof-bar span:last-child {
    border-bottom: none;
  }

  .process-track {
    grid-template-columns: 1fr;
  }

  .section,
  #system,
  #frameworks,
  #reports,
  #philosophy,
  .metrics,
  .newsletter,
  .cta,
  .final-cta {
    padding: 76px 7%;
  }

  .brand-newsletter-card {
    padding: 30px 22px;
  }
}

@media (max-width: 520px) {
  .hero-actions,
  .hero-buttons {
    flex-direction: column;
    align-items: stretch;
  }

  .btn {
    width: 100%;
  }

  .logo-img,
  .site-logo,
  .footer-logo img {
    height: 36px;
  }

  .card,
  .service-card,
  .article-card,
  .thinking-card,
  .framework-card,
  .metric,
  .philosophy-card {
    padding: 24px;
  }
}
.source-strip {
  margin: 26px 0 38px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 22px;
  padding-bottom: 18px;
  border-bottom: 1px solid var(--dark-line);
}

.source-strip > span {
  color: var(--body-muted);
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  white-space: nowrap;
}

.source-strip-logos {
  display: flex;
  flex-wrap: wrap;
  justify-content: flex-end;
  gap: 9px;
}

.source-strip-logos span {
  padding: 7px 10px;
  border: 1px solid rgba(61, 136, 169, 0.26);
  border-radius: 999px;
  color: var(--blue);
  background: rgba(255, 255, 255, 0.6);
  font-size: 0.68rem;
  text-transform: uppercase;
  letter-spacing: 0.07em;
}

@media (max-width: 800px) {
  .source-strip {
    align-items: flex-start;
    flex-direction: column;
  }

  .source-strip-logos {
    justify-content: flex-start;
  }
}